UPDATED AT 12:15 PM PACIFIC TIME, 2/4/20 I had no idea when I wrote this article that I would wake up to the #IowaCaucusDisaster. What a shame the people who developed the app used didn’t have a chance to read this. I had coffee recently with someone who works in academia and is deeply connectedContinue reading “Why Products Fail and the One Thing Product Managers Can Do to Avoid It”
Everybody knows metrics are important for product managers. The key is using the right data to inform and influence your product decisions.
There are 3 types of data: The good, the bad, and, yes, the ugly. In this three-part series, I’ll explain each one of these, culminating in how to measure for outcomes (aka, The Good).
Last week I talked about ideating, which is the third phase in the product discovery process and is used to rapidly identify several solutions that would allow you to test your hypotheses. Once you’ve landed on your one idea that you think will test your hypotheses, you’re ready to prototype and test. The big questionContinue reading “Everything You Need to Know about Product Discovery – Part Four: Prototyping, Testing and Validating”
Everything You Need to Know about Product Discovery. This week, it’s all about hypothesizing. #prodmgmt #productdiscovery #leanstartup #ux
Last week, I talked about empathizing with your users and customers. If you’ve just stumbled onto this article, you may want to read the first article in this four-part series on product discovery. It’s the most important step in this process and one that a lot of product teams overlook. In this second of myContinue reading “Everything You Need to Know about Product Discovery – Part Two: Hypothesize”
Product discovery is my favorite product management activity! I love every aspect of it and think it’s the best process for figuring out the right products and features to build. If you’re not familiar with product discovery, or simply looking for inspiration to up your own discovery game, this 4-part series is for you. ForContinue reading “Everything You Need to Know About Product Discovery: Part One”
Intuit was (and continues to be) renowned for its product creation processes that are deeply rooted in understanding their customers. Their “Follow Me Home” program has been replicated by many other product teams since it was created decades ago by founder Scott Cook. Since then, Intuit has established one of the best product management organizationsContinue reading “How to build products like the Intuit product team”